CAREERS

Senior Marketing Manager - Promotions

Responsibilities

Full Time, Remote with Occasional Field Work

• Develop and implement comprehensive marketing strategies to increase brand awareness and drive engagement with our target audience.
• Develop and oversee a comprehensive multi-platform content calendar that aligns brand voice with seasonal objectives and engagement targets.
• Conceptualize and optimize paid media campaigns across digital and traditional channels to maximize ROI and lead generation.
• Lead the end-to-end execution of newsletters, email marketing, press releases, and event-specific communications to ensure consistent brand messaging.
• Direct the design, sourcing, and distribution of brand assets and promotional merchandise to enhance market visibility and physical brand presence.
• Manage strategic partnerships with brand ambassadors and influencers, overseeing contract negotiations and campaign deliverables to amplify reach.

 

Requirements

 

• Experienced managing 360-degree campaigns spanning digital (Social, SEO/SEM, Email) and traditional media.
• Ability to translate high-level business goals into actionable marketing roadmaps and seasonal content calendars.
• Hands-on experience managing and optimizing paid social (Meta, LinkedIn, TikTok) and Google Ads to deliver a high ROI.
• Proficiency in email marketing platforms (e.g., Mailchimp) and a strong understanding of audience segmentation.
• Exceptional copywriting and editing skills for diverse formats, including press releases, newsletters, and internal briefs.

 

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